Jurgen Appelo

Founder/CEO of Happy Melly

As a serial founder, successful entrepreneur, author, and speaker, Jurgen is pioneering management to help creative organizations survive and thrive in the 21st century. He offers concrete games, tools, and practices, so you can introduce better management, with fewer managers. He also offers a platform for you to share your practices and stories with the rest of the world.

Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker.

Since 2008, Jurgen writes a popular blog at NOOP.NL, offering ideas on the creative economy, agile management, organizational change, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations; How to Change the World, which describes a supermodel for change management; Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients; and most recently, Startup, Scaleup, Screwup, which contains 50% inspiring stories and 50% practices to follow and dives into the major topics that business leaders and entrepreneurs are confronted with throughout the business lifecycle.


You Only Fail When You Give Up

Trial and error or controlled experiments? Whatever we do, we want to build businesses, products and services that thrive and make people happy - all with remote teams.

In this session, Jurgen Appelo will inspire you with stories of how he is using the concepts he teaches in building his own companies.

You will learn about how Business Lifecycle stages and Innovation Vortex offer a new sense-making model for any leader in a distributed agile organization.

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